And why do you need to know?

The world of technology – and especially the online world – is a regular alphabet soup of acronyms!  But SEO is one TLA (that’s Three Letter Acronym) that you’ll want to remember.  It stands for Search Engine Optimization – and it’s all about driving people to your website.

SEO is actually a science in itself, as it takes into account a number of parameters that search engines like Google, Yahoo! Search, and Bing use to “rank” search results.  Among the most important components of SEO are timeliness and relevance, as defined by how “fresh” a web page is and what keywords are related to that page.

Freshness is primarily achieved through frequent updating of a web page’s content, and achieving the right mix of keywords involves getting the optimum “keyword density.” 

To keep your web page near the top of a results listing, you’ll want to make DAILY changes to the content – even if they’re relatively minor adjustments to the text.  Beyond that, it’s advantageous to update your website because visitors are more likely to return if they know they’ll see something new each time – which is one reason blogs have become so popular.

As for keyword density, let’s take an example: your site is about Smurfs.  You may choose keywords such as “blue” and “little” and “cartoon” and “80s,” making sure those terms appear on the web page frequently.  But not too frequently – optimum density is 1% to 3%.  That means if you have 300 words on the page, you want 3 to 9 of them to be the word “blue.”  This is because if it’s higher, it’s considered “word stuffing” and can get you penalized by the search engine and actually ranked lower.

For example, this page’s most important keyword is “SEO.”  And it appears on this page at a rate of 2%.  Perfect!

At eLegal.org, we’re experts at SEO – we understand how to incorporate optimum keywords and keywords densities, and we make regular site updates easy so your web pages can be fresh and rank higher in Google searches.  SEO – just one more way eLegal.org is serving your needs!

Rob