User interface engineering, or user interface design, is the technical and creative skill of delivering software and websites with a focus on what it’s like for the user to perform their key tasks.

Good interface engineering keys into the most important aspects of the user’s experience and interaction with the web – paying close attention to the target user’s skill level, the tasks they are required to do to meet their goals, and the expectations of visitors to your site.

Well-thought out user interface design aims to make the user experience as simple and efficient as possible, minimizing “headaches” for your valued customer.  To achieve this – you really need to understand what exactly it is that the user wants, while keeping an eye on the things the user doesn’t even realize he or she wants (or needs).

The good news: you don’t have to be a mind-reader to accomplish this!

You just need to have the experience and training to know what makes different users think the way they do – and then have the expertise to execute design that meets – or exceeds – those very specific and well-tested needs.

In an ideal world, a seamless user interface gets the job done without the user even realizing it’s happening – a smooth, uneventful ride that leaves the user happy and satisfied. Any design that draws unnecessary attention to itself has already failed that test. Strong interface design balances technical functionality with appealing visual elements – a system that is aesthetically pleasant, efficient, and flexible enough to adapt to the ever-changing needs of your users.

Finally, really great user interface design doesn’t end when the initial website design is completed.  Once the site is created, a series of usability tests provides valuable feedback to ensure the design intent has been accurately met.  Also, ongoing development should be employed, so you can adapt your site to new technological possibilities and increasing user demands.

Just imagine if you were still using your first “smart phone” – no touch screen, no voice commands – it just wouldn’t be the same, would it?  Thanks to continual user interface development, and anticipation of future needs, products like cell phones just keep getting better and better all the time. stays at the forefront of advancement and just keeps getting better all the time, too. We’re experts at user interface design, and we will work closely with you to ensure that your next website project is attractive, functional, and ready for the world of today – and tomorrow.