Ever since the internet age exploded on the scene, e-businesses have been competing with traditional brick-and-mortar businesses in greater and greater numbers. With each passing year, e-business has grown simpler and more cost-effective to start than traditional businesses models for a variety of reasons.
EASE OF USE
For the majority of people, e-businesses are easier to use because you can make purchases from the comfort of your own home – or even “on the go” via today’s myriad wireless gadgets.
SEGMENTATION OF AUDIENCE
A great advantage that e-businesses have over traditional businesses is that they have greater flexibility in directing their targeted marketing efforts to a particular niche or segment of the population, which results in higher sales conversion rates and a better bottom line.
The owner of a standard brick-and-mortar retail outlet has very little room for mistakes. The owner can customize the store’s product options and marketing to a very limited degree. But with an e-business, you can do so much customization – it’s virtually endless – and you can change your marketing tactics and product strategy to suit your particular e-business – in almost no time at all and with limited overhead expenses.
INITIAL STARTUP COSTS
With a traditional business arrangement you have many up-front costs, such as store front, office and retail space, utilities, maintenance and employee costs. With an e-business you have very little up-front costs compared to a traditional business, since real estate in the virtual world is far less expensive! Additionally, a web environment allows for a lot of automation of activities that you would normally have to pay employees to do.
YOUR TARGET MARKET
In a traditional business you sell to a local population, and to expand your business you need to build more store fronts in new locations – and that means greater expenses for new space and new employees. With an e-business, your market is the world – unlimited reach with very limited expense, and the ability to expand without increasing basic overheads.
CHALLENGES AND SOLUTIONS
You may be saying, “That’s all great, but I don’t know the first thing about building and running a website.” No problem – that’s what we’re here for! We know the first thing, the second thing, and the ten thousandth thing about e-business, and we’ll share our knowledge with you and put our expertise to work for you. Like it or not, internet-based business is the wave of the future, and the future started about a decade ago. But fear not! eLegal.org is here to help your business thrive online!